In Schwarzkopf announced the release to market a new “electronic” the brand of the company – My Specialist which offers a totally new level of personalization for the sector of hair care.
“A new brand from Schwarzkopf My Specialist is the first specialized electronic brand for hair care, which is scientifically developed to meet the individual needs of each client, designed using advanced microscopic tests”, – say the representatives of brand owned by Henkel.
The brand is already available online in an exclusive partnership with Chinese online store T-Mall. My Specialist Hair Analysis was developed by specialists at the research and development Henkel, marketing groups and the Shanghai Institute for advanced studies.
In their work, My Specialist Hair Analysis performs a sequence of actions:
• Specially designed system of assessment of dryness and damage Constitution checks the hair of the user and evaluates it on a scale from 1 to 5.
• To achieve a deeper result, consumers are invited to fill in an additional questionnaire that helps to determine the individual health of the scalp.
In addition, you will learn the following six parameters of a state of hair: the cuticle structure and its position, possible damage to the cuticle, shape of the skull, thinning hair and split ends.
• Every aspect of the condition of the hair is assigned a low, medium and high levels with a clear justification for such an assessment. Hair analysis of consumers based on these six aspects, which are specifically spelled out in the report on the General condition of the hair.
• About two weeks consumers receive high-quality care products for the hair. The kit includes shampoo and nine other beauty products that restore the strength and structure of hair.
Cesine Charoensutthipan, regional marketing Director of Schwarzkopf Hair Care Asia-Pacific said in a press release: “We want to stay on top of trends personalization of services and to develop our relationship with consumers. Our team is confident that My Specialist Hair Analysis from Schwarzkopf will definitely improve the shopping experience of consumers.”