5 trends in the beauty industry version of Whole Foods Market

In the sixth annual Week of beauty 2020 international buyers and experts on beauty Whole Foods Market introduced its second annual list of top five trends in beauty and health for this year.

Whole Foods Market is an American supermarket chain that is part of Amazon and specializing in the sale of organic food products without artificial preservatives, dyes, flavor enhancers, sweeteners and TRANS fats.

According to the data, will become a very popular cosmetic ingredient bakuchiol. It’s an extract obtained from the seeds of East Asian plants Psoralea corylifolia and Psoralea drupaceae. It is a organic replacement retinol, which is traditionally dominated in the procedures of skin care. Bakuchiol suitable for sensitive skin, furthermore, it has a high biological activity, particularly antibacterial and antifungal.

Very popular among the consumers will also take advantage of cosmetics that protect from blue light. Although the majority of customers already use products that protect the skin from harmful UV rays in the fresh air, beauty brands are struggling with the lighting in the room via a number of means to protect against blue light. Manufacturers of natural cosmetics are now using ingredients such as the carotenoid lutein (considered a dietary Supplement), which moisturizes and protects the skin. Other innovative ingredients include blue-green algae, charcoal and extract of ginseng root.

Despite 90% of water content, watermelon is a natural source of antioxidants like vitamins A, B, C, and E. it is not Surprising that brands want to include Citrullus lanatus (name of the ingredient of watermelon which can be seen on the packaging) in cosmetic products, such as products for hair care, face masks and lip balms. Watermelon seeds also provide a unique ingredient in the world of food, as indicated in the forecast on food from Whole Foods Market in 2020.

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In the manufacture of cosmetics in first position comes the glycolic acid or alpha-hydroxy acid (AHA) commonly found in sugar cane. In 2020, this ingredient has become a leader in the manufacture of products from leading brands and “clean” cosmetics. Consumers years (sometimes unknowingly) used this device to exfoliate the skin, returning the skin smoothness. But now brands are actively using small molecule of AHA as a main ingredient in an innovative cleansing tools, facial masks, cosmetic cloths and exfoliating products.

Popularity of face masks will not surprise anyone. However, the year 2020 will be significant in terms of expanding this product to all parts of the body. Manufacturers are already coming out with masks for hands, feet or hair. Thus, fans of natural cosmetics literally are masked from head to toe.

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