At the jubilee exhibition for the first time InterCHARM will take place Ecoding

At InterCHARM for the first time on 27 October Acadeny, where will be discussed in detail environmentally friendly products and services. For events the ticket category ECO CONGRESS.

October 27 will be a round table “behind the scenes of Natural Cosmetics”, where experts will discuss the most pressing issues concerning the production of “natural” cosmetics: the complexity of the definition of natural cosmetics that hide the label, which certificates confirm the naturalness that is subject to obligatory certification, except for the trains, the difficulty of choosing organic ingredients and prospects of development of the market of organic ingredients in Russia.
Among the participants: international expert, Director of the BioCosmOS Elena Koval, Chairman of the Russian perfumery and cosmetics Association Tatyana Puchkova and Director of Mi & Ko Ekaterina Matantseva.

Next will be a conference “Halal cosmetics and care: the influence of religious practices on the emergence of new markets. Promising procedures and directions in the salon and spa for Muslims”, where will be discussed the issues of state and market dynamics, adapting traditional and religious procedures to the Western lifestyle, make-up and care in Islam, import and certification of Halal products and much more.

On the same day held a conference “eco-trends in the salon business: how to keep up with the times, to attract customers and increase profits” where experts will discuss the philosophy of eco-cabin, eco-services in a modern beauty salon, communication of ideas through staff, as well as criteria for selecting environmental products for the job. The conference will continue a rich lecture program and the Green Valley competition Awards. A partner of the event infoportal for industry professionals eco/bio/organic Look.Bio.

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Also during the four days of the exhibition within a unique section is “Green Valley” will be presented products of organic and natural cosmetics, cosmetics with components of natural origin, organic products and natural cosmetics, cosmetics with components of natural origin, environmentally friendly household products and certification authorities. Natural cosmetics is one of the fastest growing trends in Russia and CIS countries, so the thematic area of “Green Valley” annually causes great interest among the exhibition visitors, retailers and media representatives. In the specialized area of “Green Valley” visitors will be able to familiarize with novelties of the Russian manufacturers and foreign brands. The uniqueness of the partition in the fact that in the “Green Valley” industry professionals can learn all about the work of CAS. Partner of the section is the system of voluntary certification for natural and organic cosmetic products BIORUS.

To see the categories of tickets and purchasing them at the best prices on the link. The exhibition is open on 24, 25, 26 and 27 Oct from 10:00 to 18:00 (Saturday the ticket office and entrance are open until 16:00).

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