After Avon announced that it intends to cut 10% of its employees worldwide, citing a new development strategy, which also foresees the expansion of the digital capabilities of the organization, the direct selling company of cosmetics has announced the launch of its digital tool Content Studio.
Avon Products strengthens its digital potential, involving an international company creative production MediaMonks S4Capital to support its new Content Studio.
This virtual tool will be used to develop and disseminate high-quality content brand, including videos, gifs, and game content, as well as “new and innovative formats.” As a result, this should encourage the growth of online sales Avon. In a press statement the company said that Content Studio will produce up to 12 000 digital products per year in more than 50 global markets Avon, each of which will be adapted to the needs of local consumers.
“MediaMonks will provide every week a continuous stream of relevant content provided in multiple languages and various platforms, – said the representatives of Avon in a press release. – Content Studio will integrate data and analysis to inform the development and implementation of content, user-oriented, and optimize the performance of the activity”.
In addition, the cosmetics company said it decided to cooperate with MediaMonks “on the basis of their ability to create large amounts of culturally significant works”, and after the merger of production companies with S4Capital – its ability to consolidate your data, media, and opportunities in creative production.
While the company continues to implement its strategy of “Open Up the Avon”, a new digital tool aims to contribute to the progress of the organization, thanks to its constant spread, allowing Avon to use their digital channels to communicate with millions of customers and representatives.
MediaMonks launches Content Studio will in the UK, Brazil, Mexico and Russia in March this year.