Avon, a recognized worldwide leader in direct sales of beauty products, has introduced its first collection of K-beauty – a new and innovative line of products from Korea, the Motherland of innovations in skin care. The collection will first appear in Russia and then come to other European markets in early 2019.
This step is one of the stages of the strategy Avon on the implementation of the open ecosystem through the signing of new partnership agreements, which should facilitate the optimization of production and sales. The new collection was designed in collaboration with Korean experts on innovation Bonne, a leading developer and manufacturer of luxury cosmetics. The whole goods is made in Korea using authentic formulas and ingredients to ensure, according to the manufacturer, high efficiency, beautiful texture and attractive designs that are iconic in the products of K-beauty.
In the collection of masks and creams for the hands uses high quality, advanced ingredients, including mushrooms chaga and hydrogel. Hydrogel mask Avon is not like many others on the market, because they have no grids, which are necessary to most other products on the market to overcome the problems associated with the rupture of the product, making products Avon more luxurious and easy to use.
“It is expected that the segment of Korean cosmetics in 2020 will reach a global market volume of about 13.1 billion is the fourth largest market for skin care in the world, commented Louise Scott, chief scientific officer of Avon. – Collection of K-beauty offers innovative formulas and original ingredients, which previously was not in our portfolio. Our mission is to make products of the highest quality accessible to all”.
Avon is an international brand whose mission is to democratize the beauty industry, providing women around the world access to the latest products. For more than a century Avon offers high quality, innovative and fashionable cosmetics at affordable price. The release of a collection of Korean cosmetics marks another stage in the transformation of Avon – cooperation with third parties and fast delivery of fashionable products to meet local market needs.