The Pantone color Institute has announced its version of the very popular color 2020 –classic blue. According to experts, this shade of blue symbolizes values such as trust and consistency.
Recall that this deep shade has replaced the bright coral hue, which is the main color of the current year, according to Pantone. Classic blue (Classic Blue) is considered to be comforting and pleasant, and the dark blue color reflects the qualities of reliability, dependability, accuracy and consistency. One of the reasons why was chosen this color lies in its ability to bring a sense of peace and tranquillity in human society.
Laurie Pressman, VP of Pantone color Institute, said: “We are on the verge of entering a new decade and strive towards a stable and solid Foundation that will help us to move forward. However, at the same time, many around the world feel insecure and as if the ground beneath them is constantly changing. 19-4052 Pantone Classic Blue, durable and reliable shade of blue expresses trust, faith and constancy, and offering protection – qualities that give us a reassuring presence and a sense of calmness and confidence that we crave when we crossed the symbolic threshold of this new era.”
In Pantone to describe the Classic Blue was used not only color characteristics, but also other sensory characteristics. In particular, color 2020 acquires a velvety texture and has an earthy, salty flavor, and the ocean. It is also worth noting that the world’s first “Color of the year” in 2000 was Cerulean, one more neutral shade of blue, so the choice this year is mostly a beautifully completes decades.
The color of the year Pantone is often seen as the basis for the trends in such sectors as beauty and fashion, and is created using the trend analysis and the effects of color from around the world. It is worth noting that Pantone has partnered with LG VDL for exclusive collection of decorative cosmetics. Company VDL + Pantone Color of the 2020 Classic Blue was “designed for the woman that haunts your wildest dreams and desires”, said in a press release.