Cosmetic brands are competing not just for market but also in Instagram

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In the modern beauty of digital marketing is an integral part of the business strategy of any cosmetics company. The popularity of the brand in popular networking has long been an indicator of demand for its products.

Kylie Cosmetics brand was named the most influential beauty brand in Instagram, said in a report published by the online magazine Stylist. During the year mark, which belongs to Kylie Jenner, American model, businesswoman, participant of the TV show “keeping up with the Kardashians”, has increased the number of its subscribers to almost half a million people. This allowed Kylie Cosmetics become the most fast moving brand in the social network.

However, cosmetic brand MAC, which belongs to the family of Lauder (Estée Lauder) remains the trademark with the greatest number of followers in the social network Instagram among all other companies. In particular, he signed for 19.3 million people. During the year the MAC was able to increase the number of its fans on 369 540 people.

Not surprisingly, the third most in the fast-growing Instagram has become none other than Fenty Beauty. During the year it signed up another 292 620 fans that a total of 5.1 million subscribers. Brand Anastasia Beverly Hills was close to third place, but was left to settle for fourth, gaining for 12 months 275 540 followers, reaching a total of 17.9 million people. In fifth place was fixed Sephora, which over the year adds to its number of subscribers 232 920 fans, which in total amounted to 15.3 million people of fans of the brand.

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Speaking of positions 6 through 10, it should be noted that decorative cosmetics Dior won 200 000 fans, making Instagram account this company managed to reach 3.8 million subscribers. But Maybelline has expanded its audience to 173,460 people, he reached the mark of 7.5 million followers. Chanel attracted the attention of 172 050 fans, boosted by the recent launch of the website of Chanel Beauty. Cosmetic brand Too Faced, meanwhile, took ninth place in the ranking of the most fast gaining popularity in Instagram with a new 159 840 subscribers reaching 1.1 million. And finally, 10th place got YSL Beauty 152 970 newcomers, the total number was 4.7 million.

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