Cosmetic packaging to a new level

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The question of sustainability in the beauty industry has formed a certain stereotype, which is that Western countries are leaders in this regard. However, recent developments in the field of cosmetic packaging significantly strengthened the position of Asian States.

In particular, the cosmetics giant L’oréal and ecommerce leader Alibaba Group are making efforts to reduce waste, using, for example, environmentally friendly packaging. So, all the packaging used in L’oréal products sold in China must be environmentally friendly, which is a prerequisite for the new partnership agreement, which was signed between the companies in late June.

Another major player in the Asia-Pacific, Unilever, said that his unit Australasia will use a minimum of 25% recycled plastic. Such brands as Dove, TRESemmé, Surf, Sunsilk and OMO will release their products in packaging made from recycled plastic derived from packaging of household chemicals and personal hygiene items.

Research company Euromonitor International also actively engaged in the study of future trends and customer needs in the packaging. In one of his intelligence reporting organizations provided data about the existing directions of development of the cosmetic packaging, as well as preliminary forecasts up to 2022.

According to Euromonitor International, trends cosmetic packaging remain tied to the mass market, especially among consumer goods in the sector of personal care products. Among the most sought-after qualities of cosmetics packaging analysts have identified the impact of e-Commerce, premium and sustainable packaging.

“As consumer habits and preferences are evolving around the world, this creates shifts in the package, for example, the widespread use of bottles made of HDPE over the disposable, flexible plastics, as well as the growing demand for premium packaging – confirms Milan Nguyen, senior analyst, beauty and fashion Euromonitor International. – Consumers are increasingly aware of the impact of packaging on the environment. As a result, brand owners and packaging manufacturers are working on more environmentally friendly solutions, offering, among others, bio plastics, recycled raw materials and lightweight packaging”.

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