Brands including Benefit, Dior, Nars and Mac, came to the UK in the news due to fake products hundreds of thousands of dollars.
British regulatory authorities were able to identify several cases of sales of counterfeit cosmetics via the Internet in England. It is noteworthy that the use of certain means-counterfeiting fraught with not only skin rashes, but also chemical burns.
Association of local government authority (LGA) has undertaken a number of measures against those involved in the sales of fake cosmetics. In addition, this organization works to raise consumer awareness about mercury in counterfeit cosmetics. As is known, this substance can have toxic effects on the nervous, digestive and immune systems, lungs, kidneys, skin and eyes.
According to the BBC, based on the data provided by the LGA, England, was discovered a few facts of selling fake cosmetics. For example, in the counties of Devonshire and Somersetshire was discovered and taken out of use and cosmetic products containing do not meet trading standards levels of mercury and bleaching agent hydroquinone.
But in Nottingham one woman managed to earn over 60 thousand dollars on the sale of counterfeit cosmetics. She also is charged with the sale of 350 counterfeit mascaras from Benefit Cosmetics. Another lady earned more than 2 million U.S. dollars by selling fakes on eBay.
The owner of a tanning salon in Cheshire sell fake designer products, including makeup from MAC and Chanel, which cost more than 130 thousand dollars.
Due to the fact that the digital trading platforms have become increasingly available for people searching for retail products on the Internet, sellers of counterfeit trading easier to find their victims. Thus, before the cosmetic market is a new task – to protect consumers from buying fakes in the online shops, increasing the safety standards.
This is especially important, as independent brands in the beauty industry continue to evolve. Small commercial cosmetic brands rely on the trust of consumers, and will strive to ensure that all channels meet the requirements of transparency.