International specialized exhibition of beauty industry “charm” will take place in Rostov-on-don “Dalexpocenter” from 14 to 17 February. More than 200 participants from all over Russia, countries of near and far abroad will present their best developments and share their secrets.
To date, the “charm” is the only exhibition of such scale not only in the don region, but also in the South of Russia. Due to the wide geography of participants and a consistently high level of event, “charm” was given the quality mark of UFI . This status is considered the most prestigious in the exhibition industry. Last year, the “charm” was the best regional fair Russia according to the Russian Union of exhibitions and fairs Trading-industrial chamber of the Russian Federation. The quality of the event is constantly growing, but the priorities are the same – professional education in the beauty industry, improving the quality of services to remain in first place.
A wide range of products — consumables and instruments for beauty salons, professional decorative and skin care — waiting for visitors. Participants will be manufacturers of Switzerland, France, UK, Brazil, Germany, Greece, Italy, Israel, Korea, Japan and the United States In the number of brands of beauty instruments Scissors products of nail service “NeoNail”, professional cosmetics for the care and colouring -Z. ONE CONCEPT “SHAKE” and many others. At the exhibition visitors will find a large number of discounts, Raffles, special offers.
For more than 20 years, the exhibition of beauty industry “charm” is the largest platform for increasing skill level of experienced professionals and beginners, sharing experiences, professional interaction, purchasing and, of course, inspiration. Business programme filled with meetings and master classes with the real stars of the industry.
February 15 to all visitors of the exhibition master class on hairstyles will hold Yevgeny Zhuk. Eugene Zhuk – beauty expert TV project “10 years younger” on the First channel and “Reset” on the TNT channel, master with 15 years of experience in the fashion industry.
16 of the “Charm” will act as master of geometric haircuts, is one of the best hairdressers of Russia – Victor Vinegars. Traditionally, the exhibition “charm” will host the semi-finals of the XXV 2019 Championship of Russia on hairdressing art, decorative cosmetics and manicure. Prize winners (1st to 10th place) will have the opportunity to participate in the finals of the XXV Championship of Russia 2019, which will be held in Moscow. All participants will get participation diplomas, cups and medals and prizes from sponsors of the competition.
Fans of the beauty sector will see the latest industry trends, receive professional advice on selection of cosmetics and personal care, will participate in rallies and entertainment events.