In a recent study conducted by the French trade offices, Germany in terms of sales is estimated as the second largest cosmetics manufacturer in Europe with sales of € 6.1 billion, behind France (9.1 billion) and ahead of Italy (4.3 billion). It should be noted that Germany is also, according to the study, is the second largest European producer of perfumes (18%) after France (32%).
As the results show, Germany is a heavyweight in the European cosmetic industry, in terms of consumption and production. Historically, Bayern played a significant role in the beauty industry, because this region is the head office of many “leading” companies-contractors, specializing in the development of innovation or packaging. German cosmetic subcontracting industry operates in the United States, and it is a strategic country through sales offices, subsidiaries or even production company.
The budget dedicated to the purchase of cosmetics, is about 158 euros per year per capita (€129 at the European level) and 198 euros, if we consider the consumers at the age of 14 years. In the period from 2016 to 2017, the sector grew by 0.5% in the segments of care products for skin and personal care, + 3,1%, in the field of care for the oral cavity, up 2.7% in natural cosmetics, with a market share of 8.5%, or 1,185 billion euros (+ 4% growth in 2017).
Major industry players are L’oréal, Beiersdorf, Procter & Gamble, Henkel and Unilever, which together occupy a third of the cosmetics market. The German market is Mature, but one of the busiest in the world.
Most of the sales of natural cosmetics account for the largest manufacturers, most of which are German operators. Leading brands are Lavera, Dr. Hauschka, Weleda, Anne-Marie Börlind and Logona. The market for certified natural cosmetics are still very dynamic and offers opportunities in premium segments. Consumer choice is increasingly determined by the types of ingredients in the composition of funds and their “naturalness”.
The study notes that in Germany, cosmetics fall under European regulation dated 30 November 2009 (Regulation EC No. 1223/2009). Supervision of cosmetic products is the responsibility of the competent authorities of the länder are also responsible for food safety. The compositions of the cosmetic products should also be declared at the Federal office for consumer protection and food safety (BVL).
The new law of July 5, 2017 about packaging, which came into force on 1 January 2019 (VerpackG) aimed at strengthening existing regulations disposal of packaging waste. It makes all newcomers working in the primary and secondary packaging market to register in the new National register packing, to subscribe to a system of collection and recycling, to declare your packaging and quantity but also make an environmental contribution.