Earlier this week more than 290 organizations under the leadership of the Foundation the Ellen MacArthur Foundation in collaboration with the United Nations signed a global commitment relating to the use of plastics. L’oréal, Johnson & Johnson and Unilever have become one of the largest cosmetic companies that have pledged to combat pollution of environment with plastic.
The agreement is aimed at reducing plastic waste, which will be facilitated by some steps from the manufacturers. In particular, the elimination of plastic disposable products from the supply chain and ensuring that 100% of plastic packaging you can easily and safely be reused, recycled or composted by 2025.
Along with L’oréal, Johnson & Johnson and Unilever, signed the agreement companies from other industries in the world, for example, H&M, Burberry, Stella McCartney, WWF, Nestle, and Coca-Cola. In total the commitment was signed by organizations producing up to 20% of all packaging worldwide.
“We know that cleaning up our beaches and oceans from plastic waste is vital, but it does not stop the flow of plastic entering the oceans each year, said Ellen MacArthur, the British yachtswoman, setting a February 7, 2005 new world record for single speed swimming around the world. – We need to move upstream to the source of the problem. The global commitment to a new approach to using plastic puts forward the ultimatum: enterprises, governments, and other countries around the world must unite a clear vision of what we need to create a zero-waste economy.”
Companies that signed the commitment, will report their progress each year, as the goals become more ambitious. “We view the reform package as a challenge to become better and the opportunity to do good, says Alison Lewis, global marketing Director at Johnson & Johnson Consumer. We are confident that this initiative can be a powerful catalyst for promoting meaningful change in our behavior as a company and the behavior of consumers”.