Not gone literally a month, Gucci released a new collection of lipsticks with the original shades, and the company has already announced another new product – perfume Mémoire d’une Odeur. According to the manufacturer, this fragrance is maximally inclusive because it is not connected with the category of gender or age.
The announcement was made during a party after the opening of his collection Cruise Collection 2020 in Rome, his native city, the creative Director of Gucci, Alessandro Michele. Themselves, the spirits will be available for purchase in August 2019, at the same time and starts the advertising campaign of the perfume. However, the company has already bet on the promotion of the new product using digital technologies. So, the application Gucci App will be available exclusively filter Gucci Mémoire d’une Odeur, in addition, special gifs, inspired by a campaign in Instagram.
Chanel writes a new Chapter in its fragrance history with Mémoire d’une Odeur, a new “universal” flavor, which does not attach importance to age or gender. A new perfume is the brainchild of Alessandro Michele and the perfumer Alberto Morillas, it is the first perfume of the brand, tailored to the particularities of gender politics. According to Vogue UK creative Director “is the flavor as a researcher of force the memories to return into the past and forced to live in the present“.
To achieve this effect, Alessandro resorted to certain celebrities who were present at the exhibition 2020 Cruise in Rome’s Capitoline Museum. Heading the new team of stars Gucci British singer and actor Harry styles. The former singer of One Direction is often identified with the Gucci brand considering that last year their relationship became “official” when Harry became the face of the company. The Stiles were joined by fashion designer Harris reed, the musician-designer Zumi rose, musician Stanislav klosovskii, who was the artists Olimpia Dior and Ariana Papadimitropoulos, model Leslie Weiner. Glen Luchford acts as a photographer.
Thus, a new team of celebrities will join the ranks of previous stars that have represented the perfume from Gucci. Among them are Lana Del Rey, Jared Leto, Petra Collins and Hari NEF.