Henkel launches new vegan cosmetic brand
The German manufacturer of cosmetics and personal care products Henkel, known for such brands as Schwarzkopf and Dial, launching a new cosmetic brand, Nature Box. Feature a new brand that he is a vegan cosmetics.
According to the manufacturer, Nature Box provides tools to hair care and other cosmetic products. Their composition is considered vegan and is characterized by a high content of cold-pressed oils, environmentally safe ingredients.
Under this brand will come out five lines of goods, all packaged and labelled, to motivate consumers for responsible recycling. The manufacturer indicated that 25% of packaging is made from recycled plastic.
Cosmetic line out means 22 will include a shampoo, conditioner and other products for hair care and shower gel, body lotion, oil and soap made using the cold pressed method of extraction of oils from fruits and nuts without excessive heating or exposure to any chemical. Products Natural Box is made from cold-pressed oils of coconut, avocado, apricot, almond and macadamia nuts.
“The origin and production of the product should be as transparent and sustainable, –said Martin Spinac, Vice-President of the Department of research and development Henkel Beauty Care North America. – Nature Box reflects our commitment here at Henkel, support these important values.”
In accordance with the policy of sustainable development Henkel Nature Box has partnered with international organizations in India and Nigeria in order to support farmers in environmentally responsible cultivation of raw materials such as guar and environmentally safe palm oil.
Vegan sector of the beauty industry has been growing steadily for some time, and a study published this summer by Grand View Research, Inc., predicts that by 2025 the global market for vegan cosmetics will reach 20.8 billion dollars.