In Mintel have identified the main trends of the beauty market Britain


In a new study by Mintel analysts identified the prevailing trends driving innovation in the field of skin care, hair and makeup on the British beauty market, and the main ones are “clean” makeup products for hair care and gluten free skin care for skin microbiome.

The color cosmetics market in the UK is the fourth largest in the world, its evaluation in 2018 amounted to 2.1 billion pounds. Analysts Mintel under “clean cosmetics” I understand beauty products that meet the requirements for “natural” and “ethical and ecological” products, and do not contain hazardous and harmful substances.

UK ranks first in the world to produce the means to care for face skin for the skin microbiome. More than 37% of global launches of similar products in 2018 in the United Kingdom, followed by USA (25%) and France (15%), according to the database Mintel Global New Products (GNPD).

Since consumers adhere to the lifestyle “take care of yourself” in 2018 in the UK at a fraction of the skin care premium was 71% of starts compared to 54% in 2008. But budget and mass beauty cosmetics declined from 14% of the total number issued in the country cosmetics in 2008 to 10% in 2018.

UK – European leader in the production of “clean makeup”. Mintel research also indicate a growing trend towards “pure” beauty. The firm suggests that the importance of transparency and lack of toxins has never been so great: in 2018, the UK was the leading European market for the launch of “clean” decorative cosmetic products and ranked second in the world after the United States. Indeed, the share of the UK accounted for 21% of all global launches cosmetics “clean” makeup in 2018. Mintel also reports that the UK is the fourth largest market for cosmetics in the world, its evaluation in 2018 was approximately 2.1 billion pounds in the first three leaders are the USA, Japan and China, respectively.

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According to experts Mintel, vegan trends have greatly increased in the field of hair care in the years 2014-2019 in the UK, in particular if the release of such goods in 2014 amounted to only 6% of all launches of cosmetics, in 2018 this figure rose to 20%. For comparison, only 10% of the issued cosmetics for care of hair to have a vegan character.

At the same time, the demand for gluten-free products has increased in the UK over the period from 2016 to 2018, an increase over the years with 3% of all launches to 9%. For comparison, only 4% of the outstanding cosmetic products for hair care around the world do not contain gluten.

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