Laneige enters European market

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Leading Korean cosmetics company Amorepacific today announced the launch in Europe of its premium Laneige brand focused on hydration, in the framework of exclusive partnership with Sephora. Brand Laneige is available in over 800 Sephora stores in 18 European markets, including France, Russia, Spain, Italy, Poland and Germany.

Founded in 1994, the brand Laneige has 25 years of research experience and skill in the field of interaction skin health with water to create a deeply moisturizing complex. Thanks to the technology of hydration, which is the basis of its brand DNA, Laneige brings skincare to a new level of perfection with the help of clinically-proven innovations, including Water Science (conversion and optimization of natural water components in a highly effective formula hydration), and use gidrogenizirovannoe mineral water (with special composition of the six accumulate moisture minerals – zinc, manganese, magnesium, sodium, calcium and potassium).

Laneige, the first of the biggest brands Amorepacific, which was launched and in demand at the international level outside of Korea in 2002. For many years he has won the love of fans of “Korean beauty” and skin care in Asia, North America and Oceania, with innovative textures and body care procedures. The European collection includes the bestsellers Laniege: moisture cream Water Bank with gidrogenizirovannoe mineral water, providing deep hydration; Water Sleeping Mask, a popular product for skin care at night, which is sold every 11 seconds around the world.

“Amorepacific very glad that Sephora will be the exclusive retail partner for Laneige – said Thierry Maman, General Director of Amorepacific Europe. – Through this partnership, we can finally share trusted Asian brand with European customers.”

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European business Amorepacific included brand of premium perfume Goutal Paris, which the company acquired in 2011. In 2017, Amorepacific has launched in Europe its an exclusive product for skin care Sulwhasoo exclusively through Paris Galeries Lafayette.

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