Unilever and the Spanish company that produces perfumes, Paco Rabanne, are among the heavyweights of the beauty industry, competing for the purchase of the famous cosmetic brand Charlotte Tilbury.
The number of potential buyers brand also includes L’oreal, Estée Lauder, Shiseido. They announced their desire to buy a popular brand of cosmetics, which, according to their forecasts, can bring more than 1.2 billion U.S. dollars. In addition to Unilever, which is adding to its portfolio of premium cosmetic brands as well as private company Puig, which also sells perfumes Jean Paul Gaultier and Nina Ricci, some private equity companies have also expressed interest in a possible purchase.
Recall that the owner of the brand Charlotte Tilbury, born in London, the beautician, who grew up on the Spanish island of Ibiza, founded his namesake label in 2013. She made her name working with supermodels such as Kate moss, and Actresses such as Penelope Cruz. Her company, which received investments from venture capital company Sequoia Capital in 2017, is known for products like moisturizing cream, Magic Cream and lipstick Pillow Talk.
Internal sources say that Charlotte Tilbury is working with advisers at Goldman Sachs Group Inc and Jefferies Financial Group Inc. Most likely, the purchaser may be determined in may of this year. However, no details about a possible deal had not been received from any of the parties.
Selling brand Charlotte Tilbury comes at a time when major players in the cosmetic market are actively involved in the process of acquiring new assets, so companies tend to attract young buyers with new brands. The successful sale of the Charlotte Tilbury showed that large consumer companies still have the desire to acquire independent brands, despite the pandemic coronavirus, which put an end to years of boom in transactions.
In addition, Henkel AG and KKR & Co are among the contenders for the professional beauty business Coty Inc. in the field of hair care and nails, the cost of which can be up to $ 8 billion, reported Bloomberg News in March. Estee Lauder agreed to by two-thirds of the South Korean brand Dr. Jart +, Have & Be Co. for $ 1.1 billion last year.