L’oréal has developed a system of digital skin diagnosis, which uses data analysis from previous years and the selfie of the user in order to accurately assess the degree of aging of the skin and produce customized recommendations for skin care.
The system was developed based on the results of the teams Oréal’L’s Research & Innovation over the past 15 years. It also uses an algorithm based on artificial intelligence developed by ModiFace – a firm specializing in augmented reality and artificial intelligence, which L’oréal acquired in the past year.
Representatives of L’oréal claim that the new digital tool uses deep learning to identify patterns on the basis of 6 000 specially selected images of men and women from France, China, Japan, India and the USA, and over 4,500 selfies of blacks and Asians in four different lighting conditions.
“With the acquisition of ModiFace, we began the second phase of digital transformation at L’oréal, focused on redefining beauty in such technologies as voice, artificial intelligence and augmented reality, – said Lubomir Roche, chief digital officer, L’oréal. We believe that such services will be the impetus for the opening of our brands and products. After the release of applications for the virtual makeover, virtual hair coloring online consultations in beauty, L’oréal and ModiFace proud to introduce the first system of diagnostics of a condition of the skin, based on artificial intelligence and science.”
The first application of the new system diagnostics of skin was launched in the framework of the Vichy SkinConsult in Canada in January of this year, and until the end of 2019, the system will be available on the company’s websites around the world.
To use the new resource, women can upload their selfie to the web site and to obtain information about the strengths of the leather and the priority areas that need to work, based on seven variables of aging: wrinkles under the eyes, lack of elasticity, wrinkles, dull skin, dark spots, deep wrinkles and pores. Then, each user receives a special care program designed with products that meet his specific needs.