This week in new York at the fair for cosmetics in-cosmetics North America company Mibelle is IceAwake, biotech ingredient produced from raw material obtained as a result of melting glaciers.
During an expedition to Swiss Alps team Mibelle Biotech has collected soil samples from land that was once covered with glaciers. These samples were later analyzed for microbial content and was found a new-or rather, quite old bacteria.
“Sequencing the whole genome of the isolated strain led to the identification lodobacter ssp. – cold resistance gram-negative bacterium that has been awakened after many years of being dormant under a layer of glacial ice,” explains Mibelle in the press release of the new ingredient Ice-Awake. And with the help of these bacteria produces IceAwake Mibelle Biochemistry the ingredient, which helps rejuvenate the skin, showing the effect of aging, caused by long periods of sleep disorders.
As you move the world movement for healthy lifestyle brands in the field of beauty and abroad to create products designed to help consumers develop better rituals and sleep habits, as well as to local and oral treatment to help the skin of the consumer to use the maximum night cycles physiological recovery.
Moonlit Skincare, cosmetics brand for sleep, which was recently presented in the category Indie Beauty Profile, “is dedicated to skin care and healthy sleep. With pillowcases, silk sunglasses for eyes, night body means, special teas for sleeping, and many others we give this critical time for skin regeneration,” explains co-founder Moonlit Stephanie Kim.
“Night time is often what people donate, it is extremely important for health, although this is the optimal time for replenishing your skin,” says Kim. The consequence of this is that “insufficient sleep over a long period of time accelerates skin aging,” says Fred Zulli, managing Director of Mibelle Biochemistry. In his opinion, prolonged periods of abnormal sleep disrupts the normal folding of the protein.
Now there are the ingredients for skin care products that protect and restore oxidative stress from ultraviolet radiation, blue light contaminants. The main objective IceAwake is to mitigate the damage caused to the skin long lack of sleep.
Insufficient sleep suppresses the binding immunoglobulin protein (BiP). IceAwake corrects this suppression, which disrupts the normal folding of the protein. In two separate clinical tests, Mibelle found that IceAwake stimulated BiP 100%. “This pointed to the fact that coagulation proteins may be more effectively implemented, in spite of aging,” – said in a statement. According to Mr. Cully, after a clinical trial the people who took part in the tests, noted the improvement of the skin and looked younger.