Brand care skin Neutrogena introduced a Bright Boost, a line of cosmetics designed to help Millenium to achieve a more radiant complexion, in line with the modern trend of vivid, moisturized skin.
New series of cosmetics was the result of an online survey conducted by Harris Poll. “We found that the majority of women Millennials (84%) believe that healthy skin is radiant skin. In addition, 4 out of 5 respondents (78%) wish the market had more products that gently exfoliate the skin,” – said in a press release, Kerry Sullivan, Vice-President of Neutrogena.
Neutrogena has used access to its global network of women scientists to work on the line, which is designed to combat the dullness of the skin, which can occur due to shared lifestyle factors of Millennials. “We women know what women like, so we have developed these products with regard to related requirements, – said Anna rose, a leading researcher in Skin Health, Johnson & Johnson. – To confront the results of the “dermatological sins” that we committed in your early 20s, for example, insufficient sleep, improper use of sunscreen, the wrong choice of foods and even dehydration, we need to go beyond the simple cosmetic formulations”.
The collection, which, according to brand, can help to make skin brighter after a week of use, includes Resurfacing, Micro Polish, brightening serum Illuminating Serum, Whidbey gel cream Gel Cream and moisturising sunscreen for the face Facial Moisturizer Broad Spectrum SPF 30″. According to a press release, the new line of cosmetics developed using the “neoglucogenesis” – aminocapronic non-acid exfoliant that helps to accelerate cell renewal of the surface of the skin and reduce the appearance of wrinkles, accelerating the natural process of skin renewal.
Neutrogena isn’t the only brand that runs the line, intended for women Millennials. Last year, Dior Beauty has released a new line of skin care against aging for women aged 30 years, called Capture Youth.