Innovative new packaging from Unilever will effectively recycle 2,500 tons of black plastic every year.
In the framework of the campaign “Get Plastic Wise”, organized by international companies in the UK and Ireland, Unilever has pioneered a new black pigment, which allows to detect the package using the scanners for sorting recyclables and to take the necessary plastic for recycling. The company States that it will share this decision with other manufacturers throughout the industry.
New find the black pigment will initially be used in bottles of high density polyethylene (HDPE) for leading brands TRESemmé and Lynx. According to the company, in 2019 in the packaging of these brands will be used as a minimum of 30% recycled material.
Sebastian Munden, CEO of Unilever UKI, said: “We worked on a solution for the black plastic for some time, and this transition to the use of detectable black plastic in our bottles for TRESemmé and Lynx means that we will potentially be able to remove about 2,500 tons of plastic from the waste stream. Unilever is committed to ensuring that by 2025, worldwide all of our plastic packaging has been completely recyclable, recycling and composting, as well as in our packaging, use more recycled plastic. “For the UK and Ireland, we want to significantly accelerate this, and we are proud that our innovations will help to achieve our goal and make a significant contribution to the work on the implementation of the UK Plastics Pact (programme of action for the disposal of plastic waste)”.
The decision of Unilever will be able to detect bottles TRESemmé and Lynx using the scanners for recycling with minor changes is a sorting of recyclable materials so that they can be technically separate, sort and recycle into a useful resource, not garbage.
Unilever has conducted extensive tests in collaboration with RECOUP and partners in waste management Veolia, SUEZ, Viridor and TOMRA, which proved that this new pigment can technically be detected on their reprocessing materials in the UK.