The company NYX Cosmetics introduced its own line of Foundation, which features a variety of shades of the palette.
NYX Cosmetics is known for his attitude to the question of ethics in the beauty industry, in other words, the brand does not test their cosmetics on animals. This week, the brand announced that, starting August 16 of this year on store shelves can be purchased Foundation of his new collection.
It was called “Can’t Stop Won’t Stop” (a literal translation on Russian “can’t stop and won’t”). According to the press release in the new line that the makeup will include 45 different shades.
Tone again, which was designed in collaboration with influential personality in the world of cosmetics Alyssa Ashley, which is one of the popular beauty bloggers, promises covering that can stay on the skin for 24 hours. In addition, the novelty has the exact decimal marking system, which allows customers to choose perfectly matching shade for your skin, and find a basis upon which to shade their complexions.
“NYX already have an amazing range of shades, but despite that it was good, it still could be improved by adding some medium or intermediate shades, – said Ashley, in an interview for Allure. For example, I am an example of the buyer, who must mix different shades to find Foundation to match my skin tone. When you create a new collection, we found that if you mix two colors, or adding special dye to create the halftone, we will be able to obtain such a desired intermediate shade”.
NYX is the latest in a chain of beauty brands that have produced a unique palette of base tones to the market. Last month TooFaced expanded the range of shades this long-awaited collaboration with blogger Jackie Ainhoa, while brands like from Rihanna Fenty Beauty, Huda Beauty, Maybelline, and Neutrogena, has also raised the bar for the last year or expanding the existing palette of shades of Foundation, or introducing products with new colors”.