P&G Ventures, startups PODRAZDELENIE Procter & Gamble, issued a press release containing detailed information about the new system of skin care – Skincare Opté Precision. Opté – one of the first prototypes of the products created by P&G Ventures, which partners with startups, entrepreneurs and innovators in creating new brands that solve everyday problems in new categories for P&G products.
According to the company, after several years of development and obtaining more than 40 patents, Opté combines the best achievements in the field of optics, proprietary algorithms, technology, print and skin care in one device. Another advantage of the system is that it scans, detects and corrects the hyperpigmentation of the skin with precise application.
Unlike traditional options, spot coverage, such as makeup or serum, patented technology Opté allows you to optimize about 10% of the skin that need treatment most women not covering 90% of the skin, which does not require such procedures, which leads to a more natural, flawless appearance According to the company, it is impossible to make a cosmetics or professional treatments.
The opt consists of an applicator and serum that work together. P&G argues that the development of Opté Precision applicator Wand uses patented technology, including the printer Micro Serum-Jet, which inflicts 1000 picoliter drops of serum to achieve precise coverage. The consumption of the whey is reduced by 99%.
According to P & G Ventures, the serum contains mineral pigments that provide immediate coverage; brightening ingredients to skin care, which, as stated by the manufacturer, over time reduce the appearance of age spots, as well as moisturizers to help your skin retain moisture and stay hydrated.
“Opté is one of the new brands that have emerged thanks to P&G Ventures. Working with leading scientists and experts in various industries, we were able to create the first of its kind digital device for skin care, which significantly changes its appearance, says Lee Radford, Vice President and CEO of P&G Ventures. – Due to the unique approach of P&G Ventures for innovation, research and development, Opté open for Procter & Gamble brand new category of digital media for skin care products and a technology platform for innovation. We are excited to show consumers that are developing on the world stage”.
According to data provided by P & G Ventures, the system Opté will be available for purchase starting in 2020. However, this year it will be presented from 8 to 11 January this year at the Consumer Electronics Show (CES) 2019 – international exhibition of consumer electronics held in Las Vegas, USA.