New market trends demand from brands special approach

The market of cosmetics and personal care products, without a doubt, is one of the fastest growing categories of consumer goods, and it means that to stay abreast of constantly changing market trends is extremely important to maintain competitiveness. Selected the correct time is critical to ensure that the manufacturer fully could take advantage of […]

Read more

Premium brands are under threat

Research company UnityMarketing examined the sector of premium cosmetics in the global market. As it turned out, though this part of the beauty industry remains relatively stable, but in the long term it threatens the reduction of positions due to certain socio-economic factors. First of all, analysts point to the fact that buyers of premium […]

Read more