Brand Bleach London has announced an innovative way to help customers through a difficult transition to care hair at home because of the pandemic of the mers by running a virtual Studio Hair Party using the experience of their brilliant stylists. Hair Party is designed as a digital salon, and focused on providing recommendations to […]
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To protect your skin from digital stress, Givaudan Active Beauty put the fruit extract of Gardenia from China. Acting as a natural shield, a new ingredient prevents breaking the cycle of melatonin production in the skin (the hormone regulating circadian rhythm of sleep) caused by the blue light of the screens. This new active ingredient, […]
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The company Lush opened a concept store in the Tokyo Shinjuku area, which is considered the world’s first bezhyazichniy store. In other words, to shop customers will be able without a word – will come to the aid of the visual tools and digital technology. “The experience of retail trade for the global digital age”, […]
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Estee Lauder make big bets when we are talking about influential persons in the beauty industry: cosmetics company spends 75% of their budget allocated to digital marketing in order to attract influencers. This statistic was represented by the President and CEO Fabrizio Freda in the income statement Estee Lauder in the second quarter. In particular, […]
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Launchmetrics, a company dedicated to data analysis, has launched a new platform for decision-making on the activities of the brand called Insights by Launchmetrics that promises to help beauty brands to effectively spend money on marketing, and also to compare the effectiveness of their brand against competitors. Launchmetrics appeared on the market in 2006 with […]
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After Avon announced that it intends to cut 10% of its employees worldwide, citing a new development strategy, which also foresees the expansion of the digital capabilities of the organization, the direct selling company of cosmetics has announced the launch of its digital tool Content Studio. Avon Products strengthens its digital potential, involving an international […]
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L’oréal has developed a system of digital skin diagnosis, which uses data analysis from previous years and the selfie of the user in order to accurately assess the degree of aging of the skin and produce customized recommendations for skin care. The system was developed based on the results of the teams Oréal’L’s Research & […]
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