Some cosmetic brands ceased to include mascara in your new line of decorative cosmetics. The makeup was an essential component of the female beauticians for decades, but false lashes and tinting of eyelashes quickly come to replace it. So, cosmetic brand Huda Beauty sells 23 types of false eyelashes, both artificial and mink, but his […]
Read moreThe French cosmetic industry, occupying 23% of the world market, dominating its competitors. This superiority is based on product quality and constant innovation. However, the French position is fragile and is threatened by the impact of new consumer trends and new competitors. Two recent studies, commissioned by the French Federation of beauty companies (FEBEA), emphasize […]
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In one of the largest trade shows of the industry of beauty in-cosmetics Global Imogen Matthews, market researcher, journalist and consultant in strategic communications, presented the dominating marketing trends of the cosmetic industry. Significant changes in social norms affect the perception of beauty consumers. A striking change is the destruction of the ideals of beauty, […]
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From 2 to 4 April in Paris is an international trade fair In-cosmetics, Global 2019. Yesterday were announced the winners of the annual award for the best achievements in the cosmetic industry. The judges this year have shown a special interest in the ingredients used in care cosmetics as well as components that support the […]
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According to analysts from Transparency Market Research the dynamics of the market of cosmetic ingredients is a significant jump in 2016, caused by the increase in disposable income of today’s consumers. Recall that the global ingredients market for cosmetics was valued at 22.8 billion U.S. dollars in 2016. Experts say that the increase in disposable […]
Read moreEarlier this week more than 290 organizations under the leadership of the Foundation the Ellen MacArthur Foundation in collaboration with the United Nations signed a global commitment relating to the use of plastics. L’oréal, Johnson & Johnson and Unilever have become one of the largest cosmetic companies that have pledged to combat pollution of environment […]
Read moreSupplier of marketing research, Global Data, in one of his reports stated that there are three major factors influencing the development of the world cosmetics market: premium cosmetics, digital technology, Millennials. Premium cosmetic brands are rapidly growing market share, boosting sales. In addition, they attract the Millennials, the dominant group of consumers through innovation and […]
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