The uncertainty caused by the new pandemic coronavirus (COVID-19), emphasizes the importance of digital marketing for cosmetic companies. This was stated by the company Appier, a startup that develops solutions based on artificial intelligence technology (AI), intended mainly for marketing companies seeking to increase your indication of the value of the customer lifecycle. Currently the […]
Read moreBritish radio BBC Radio 4 conducted a poll that was supposed to show how consumers trust well-known people in advertising. As it turned out, 82% of respondents claim that for them it is difficult to determine whether to pay a celebrity for product promotion. In poll have taken part more than 1000 people whose responses […]
Read moreIt is expected that sales of men’s cosmetics in the next five years in China will grow by 15.2%, but the brands become more focused on young men-bloggers and blogerov that override standards of masculinity. When Jiang Cheng first tried a bit of concealer during your first year of University in China, it gave him […]
Read moreThe company Revieve claims that online shoppers who have the ability to analyze your self, increase conversion rate (the ratio of the number of visitors to the site, made a purchase, to total visitors) 50%. Revieve is a venture company operating in the field of cosmetic technology, whose headquarters are located in Finland. The organization […]
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