The beauty industry in the middle East region is experiencing a growth history similar to that of the world. However, the region is characterized by special factors influencing the average annual rate of growth and innovation.
The Middle East market shows the same growth as the world market. This dynamics is due to the increase in the number of young and ambitious people who invest in self-care in my appearance and in General to the maintenance of your health. To the extent that, as in other countries in the region are starting to understand what ingredients are contained in products, there is an equally significant demand for ethical and natural cosmetic products.
This growing demand has pushed players in the international and local market to develop innovative products to maintain market competitiveness. Moreover, the increase in the use of social media stimulates consumers ‘ attention to their appearance.
In the middle East some women cover outside the home, wearing a hijab and a burqa for religious reasons. However, they are also very well maintained and use premium makeup hair care and skin as well as women who do not limit themselves in choosing clothes.
Analysts predict an average annual growth of the cosmetic market in the middle East region at an average rate of 6.4% in the years 2017-2025. Moreover, according to forecasts, by 2025 the market will reach 32.2 billion U.S. dollars because of the growing natural products market, personalized products and services, mainly in the countries of the cooperation Council of the Gulf countries.
One of the key trends in the region is the cosmetics and personal care products, which conform to Halal law. Halal is an Arabic term in Islamic law that describes products that contain no ingredients of animal origin, which were not clogged non-Halal way, or is the raw material derived from pork.
Despite the Asian roots, Halal cosmetics become a world trend of a market value in 2015 is estimated at 16.32 billion, and in 2025 it is expected to increase to 52,02 billion.