The brand Bleach London launched a digital barbershop
Brand Bleach London has announced an innovative way to help customers through a difficult transition to care hair at home because of the pandemic of the mers by running a virtual Studio Hair Party using the experience of their brilliant stylists.
Hair Party is designed as a digital salon, and focused on providing recommendations to those who find themselves without the professional hair care products.
Hairdressing salons, which are currently closed due to quarantine, known for his bold decisions in the colors of the hair. The first session live will lead creative Director of Bleach London’s Alex Brownsell, who will share step by step instructions on how to improve hair color at home. This format is suitable for owners of natural shades, and for fans of more unusual solutions, and also all wishing to experiment with their hair, following professional advice, for a long time at home.
Many celebrity clients including models Georgia Jagger and Pixie Geldof also going to share their stories about hair, making the event informative and interesting even for those who feels confident taking care of their own hair.
To get access to the virtual Barber shop, customers simply need to buy the product on the Bleach London website. Date, time and virtual location will be kept secret, and participants will be informed about details via email.
Such events will be held regularly, they are attended by 20 leading stylists of the salon, focusing on the individual needs of hair and choice of colors – from paint to perfect styling. For those who can’t “visit” one of the activities in the salon, Bleach London also extends the function of “live chat” available on the website of the brand.
Other brands are also trying to catch the digital wave during the quarantine. For example, a new player in the market Hair Helpline allows customers continue to have access to the talented team of salon through a 15 minute online video consultation using Video Whatsapp. It is important to note that people can “sign up” to my usual colorist or stylist to talk about the different challenges – from masking overgrown roots to mastery of defined hairstyles.