The British are spending on skin makeup more than ever

The report of research company Mintel showed that women from the UK approximately 1.46 billion U.S. dollars on skin care of the face in 2017. It is expected that this amount will increase to 1.50 billion US dollars in 2018.

By 2023, the analysts Mintel expects that the cosmetics industry will increase by 15% and will reach some of 1.73 billion US dollars.

Means for cleansing the skin, it seems, is one of the main categories of products that stimulate growth. 92% of Brits currently use cleanser for the face, whether cleansing gel (55%) wipes (54%) or micellar water (27%). The proportion of women using the day cream also increased over the past year, from 59% in 2017 to 66% in 2018, and night creams are also becoming more popular, from 39% to 48% over the same period of time.

“As the beauty industry continues to draw inspiration from Korean treatment for the face, which may include up to 10 steps of care, British women spend several purification procedures and even use different cleaning products for different occasions,” said Rashida Khan, Deputy Director, Beauty & Personal Care at Mintel.

However, when it comes to sunscreens, the report found that they are less popular – only 47% of women surveyed said that they used the funds to care for the skin that contains SPF. About 40% of the respondents indicated that they do not know what cosmetic products with appropriate levels of daily sun protection must be used.

To questions about knowledge of the external factors that might affect complexion, 72% of users of tools for skin care said that exposure to the sun has the greatest impact, this is followed by environmental pollution (41%) and cold weather (39%). And among the main internal factors that are important to skin condition, 62% of respondents reported sleep, followed by diet (54%) and water consumption (46%).

However, only 5% of respondents were aware of the potential damage caused by blue light and HEVL rays (high-energy visible light) emitted by mobile phones and other electronic devices.

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