Lancôme has once again confirmed his passion to provide fans of the beauty Foundation, which would be ideal for each of the consumers. And in this quest cosmetic company managed to set a new world record and get into the Guinness book of records.
Premium French brand has set a record in the category “the largest number of people who picked up the perfect Foundation for 8 hours”. This event was held in new York, where the manufacturer was also represented by its new product – 40 shades of Foundation line of Teint Idole Ultra 24h Long Wear Foundation.
The Lancôme team, which consisted of 10 makeup artists, managed just eight hours, from half past eight until half past four in the evening, to pick the perfect Foundation for 1 327. In addition to recommendations for makeup as well as tester Foundation appropriate tone, volume which is enough for 10 days of use, this event could also win a gift certificate to buy cosmetics from Lancôme for $ 500.
Over the past few months, the Foundation became the Central object of beauty industry, and manufacturers are literally fighting to prove that they offer a variety of colors that are needed in order to find the perfect tone for myself. Such recognised brands as Too Faced, from Rihanna Fenty Beauty, Huda Beauty, Maybelline, and Neutrogena are some of the companies that faced the challenge to offer customers more variety when it comes to palettes shades bases, ingredients or compounds which are not tested on animals.
For example, earlier this month, NYX Cosmetics has introduced a new line of Foundation, but Revlon has launched a new cosmetic brand Flesh, and premium brand Estée Lauder have announced that it will expand the line Foundation Double Wear Stay-In-Place Makeup from 42 to 56 different shades.
To set world records is becoming increasingly popular among cosmetic companies, in particular, in April 2017 Smashbox Cosmetics has broken the Guinness world record for the lip makeup.