The cosmetics market in reusable packaging continues to evolve

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Under the pressure of society to reduce waste in the environment in non-disposable containers, large manufacturers, including Procter & Gamble Co, Unilever Plc and Body Shop, began to produce more products in reusable packaging, which led to a significant increase of competition in this market segment.

P&G company, with annual revenues of approximately 68 billion dollars, said that for many years has invested millions in the creation and testing of charging stations for detergents, and is currently trying to move in the direction of the main care products for beauty and body care.

Recently, the company began to offer products Olay – a few jars of face cream-filling packages. And according to Reuters, P&G plans to expand the sale of such cosmetics in Europe early next year. “We learn from our own experience, so I don’t know what we can we say, “Hey, here’s the magic sales of gas stations,” said a company spokesman Damon Jones.

Body Shop, owned by Brazilian Natura Cosmeticos SA, said that next year plans to deploy a “filling station” in their stores around the world, which will allow customers to purchase reusable metal containers for filling of gels or creams the Body Shop. It is noteworthy that the company has offered replacement cartridges for cosmetics in its stores in the early 1990s, but stopped in 2003, citing a lack of consumer demand.

Unilever, which set targets for reduction and recycling of plastic by 2025, in October announced the planned launch of the “gas stick” deodorants under its line of personal care products on Dove Loopstore.com. The website is managed by the company for the recycling of TerraCycle, offers consumers the opportunity to purchase some items for the home in heavy duty packaging with refills, delivered to their door.

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Throughout the industry of consumer goods results on the reusable products were mixed, because many buyers are conservative, so they can be easy to wean to live in a disposable culture. Despite the fact that the cost of replaceable units or capsules 20-30% cheaper than the containers which they are intended to fill, however, according to Unilever, the buyers are still for the most part, has not shown strong interest in such products.

According to a representative of P&G Jones, even if consumers convenient to use filling for some home appliances, they are much harder to sell products like Pantene shampoo and Olay creams. For example, goods with cosmetic appearance of packaging is an important factor in creating and maintaining customer loyalty while providing environmental benefits.

Some buyers say they want to buy reusable products, but offers is not available in many stores. Earlier this year, dozens of consumers turned to social networks to convince the Body Shop to return to their shops opportunity to refill. “Now that we’re back focused on sustainable development, we believe that now is the time to return to it,” – said in an interview with Reuters the representative of the Body Shop Lucy Moorcroft.

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