American designer and film Director, who heads the successful eponymous fashion label and Empire Tom Ford, owned by Estée Lauder, has also announced plans to launch a line of cosmetics for skin care premium Tom Ford Research.
According to the online portal WWD, the new collection’s skin care will be launched in August this year in Department store chain Saks Fifth Avenue and Tom Ford stores in the USA, and then will go on a massive sale in September. This move represents the latest achievement for a designer who not only remains President and CEO of the brand, but also was appointed as the new Chairman of the Council of fashion designers of America (CFDA) in June of this year.
Cosmetic brand Tom Ford came in 2006, when it was released the first perfume of the brand, then in 2011 came on the market a line of decorative cosmetics. It should be noted that premium products Tom Ford became very popular in the market of beauty industry. Trade mark is already on its way to becoming a company with a turnover of a billion dollars. However, one of the categories that Tom Ford never entered, was skin care. Up to this point.
“I wanted to create a serious line of cosmetics for the care of skin and make it scientifically sound, – said Mr. Ford in an interview with WWD. Is this product for skin care. I’m not a designer who just put their name on a beautifully packaged cream”.
Brand makes its debut in the sector of cosmetics for skin care serum Serum Concentrate at a price of US $ 350 and Crème Concentrate for the price of $ 450. To select these two tools, the team tried 75 different compounds. Both products contain caffeine, derived from Japanese green tea called gyokuro, as well as a very rare type of cocoa. Another three products will be released in March next year.
“A few years ago a dermatologist told me that the best remedy for puffy eyes is a warm, humid tea bags. Every time using them, I noticed that it also moisturizes my skin, – said Ford. – Caffeine has become one of the most important things that we have investigated”. New body products will also contain other requested cosmetic ingredients: glycolic, lactic , hyaluronic acid and peptides.
WWD reports that there will also come new products intended for skin care Asian consumers. The launch of the brand in China took place only in 2016, but to date, the Chinese market represents almost 40% of the customer base Tom Ford Beauty.