To celebrate the fact that users of the app YouCam MakeUp Perfect Corp. Made 10.8 billion virtual fitting lipsticks, the company decided to study the preferences of lipstick worldwide and to identify future trends for lip color.
In addition, the campaign was also timed to the Day lipstick (#NationalLipstickDay), which is celebrated in the United States of America on July 29. Recall that the app YouCam MakeUp was honored with many awards in the field of use of digital technologies for the beauty industry. Moreover, it is highly popular among users due to the fact that buyers of cosmetics do not need the usual sales assistant.
To determine what shades of lipstick will be popular in the future, the Perfect team Corp is not only engaged in studying data from around the world obtained, through the virtual fitting of this makeup, but has also developed three distinctive styles, which can “try on” users YouCam MakeUp and choose the most suitable.
According to the company Pantone, which at the end of 2017 has identified the dominant color of 2018, the most popular shades of lipstick are a classic pink:
1. Rose Fandango (Fandango pink)
2. Carmin (Carmine)
3. Rose profond (dark pink)
4. Amarante (amaranth)
5. Cerise (light cherry)
In addition, according to data compiled Perfect Corp, matte lipstick continues to dominate as the most beloved around the world – the products of this category account for almost 50% of all virtual fitting. The only exception is Japan. User data received from the country show that 50% of consumers prefer transparent colors, and only 18% prefer matte shades.
A closer look on the preferences of the lipstick made by users in new York and Los Angeles, showed that in the East women prefer pink lips, while in the West women customers have chosen red.
Only statistically YouCam MakeUp of 10.8 billion fitting lipstick 500 million accounts in the United States. This lipstick remains the most popular to sample the “virtual makeup”.